Unisex Discount Being Discontinued

3 minute update

This year has been full of surprises, and it's not done yet. At the end of 2020, wide spread unisex discounted rates will be discontinued.

Principal, one of the last “Big Six” insurance companies to offer widespread unisex rates for true own-occupation disability insurance, will be discontinuing their unisex pricing starting in 2021.

We know that the end of the year is already hectic and the last thing you need is another item on your To-Do list.

However, this change will really impact the rates you will pay for a policy.

What Are Unisex Discounts?

Policy rates for males and females are different. Typically, women pay up to 50% more than men for disability insurance. To combat this price gap, Principal offered a and allow another discount option for females.

The chart above demonstrates an average expected prices would be with and without the discount.

What Does This Mean For You?

Due to the fact that Principal is the last company to offer wide spread unisex discounts, this may be the only opportunity to lock in the best rates for most women.

Without the unisex discount, rates are expected increase for women 50% or more starting in 2021.

How Can I Lock In My 2020 Rates?


To lock in your discounted rates, fill out a quote request as soon as possible. This will not only give you access to the discounted rates for the lifetime of your policy, but it can also show you all of your own-occupation options.

So go request your quotes to lock in your unisex pricing with Principal. Application must be signed and dated by 12/31/2020 to keep those lower policy prices.

Reminder: signing an application is not a commitment or binding in any way.

We know you have more important things to do than worry about insurance, so, while waiting may seem like the easiest option, we encourage you to get a quote before the end of the year to lock in your 2020 policy pricing!

We hope that this information will help you to make the right choice for yourself and your future while we are quickly approaching the New Year.

So, if you are looking to keep your lower rates, lock them in now! Fill out our quote request to ensure that you can keep your lower rates!

If you have any questions, please let us know, we are always here to help!